Hello, long-lost friends and new contacts!

The drinktuition blog took a hiatus as life and rapid-fire changes in plan got in the way. Today marks a rebirth of my blog now aligned with the exciting foundation of my consulting business of the same name.

Here’s a snapshot of what my business is really about:
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The drinks industry can be a daunting web of regulations, purchasing decisions, inventory management, staff training, marketing, and whatever else is thrown at you. drinktuition aims to demystify, simplify, and fun-ify the business you thought you were getting into.

As a consultancy, drinktuition will provide services that make simply doing business more efficient, better-targeted, and just plain easier to on-and off-premise accounts across Maryland—even Montgomery County! A unique perspective and strong contacts and friendships across all angles of this industry make drinktuition‘s services far-reaching and unlike anything anyone else an offer.

One of the main premises of drinktuition is to get small-to-medium retailers to lose the insular, proprietary mindset borne of, at best, uncertainty and, at worst, outright fear that is ultimately serving to make them compete against themselves. Many came into their business with no prior knowledge of the industry or insufficient understanding of all the angles. Many of them are so wary of what everyone else is doing that they chose to compete on things—product and mind-share—that they simply don’t need to. There is so much wonderful, viable product available and so many different ways of approaching your business that, for example, everyone can have their own identity without worrying about underselling the next little shop down the street by pennies on national brands while the big players and chains eat them alive on that model. Your business is in your control and the only thing you can control. Don’t just own it—OWN IT!  drinktuition will help you find the best way to reach the customers you want while alleviating the compulsion to care about what your “competitors” are doing.

drinktuition.com will serve as a community for independent thinkers from all aspects of the industry—retail, restaurant, bar, distributor, supplier, and producer—to share ideas and experiences that will help make your business easier to manage, stronger, more profitable, and(most importantly) fun!

Eventually, this blog will be an integral part of my website which will also serve as a community hub for wine/beer/spirit licensees in Maryland.

But, not to worry—the primary thrust of the blog will be the same, acting as a soap-box for all my quibbles with industry at-large as well as my ongoing drink experiences. Only now, more people will be actively involved in the discussion.

Thanks for sticking with me!
Armin